CCL Announces Adidas Partnership
SOCA is a proud member of the Club Champions League, and as a league member will benefit from a new agreement between the league and adidas. Over the holiday period adidas and the Club Champions League
announced an historic multi-year strategic partnership agreement aimed at enhancing and
elevating youth soccer leagues and clubs in the United States. The partnership positions adidas
as the official athletic sponsor and product supplier for the CCL through 2019.
“We are extremely impressed by the CCL. They are truly doing something unique within the
youth soccer landscape. The adidas brand is excited to support the CCL and its league
partners,” said Adrian Brooks, Key Account Manager for adidas America.
“This agreement is unprecedented in the history of youth soccer in the United States. This is
about harnessing the power of the league and creating a robust relationship that supports all
levels within a youth soccer club: players, families, teams, coaches, full-time staff, board
members, as well as the CCL, from head-to-toe. The CCL is committed to providing exceptional
value for its league partner clubs,” said Brian Kuk, CCL Executive Director.
“We are very excited about this partnership as it truly changes the landscape in youth soccer.
It presents a unique opportunity for adidas to collaborate with the CCL on multiple levels and
provides a platform on which the CCL league partner clubs can maximize the fantastic benefits
our brand is capable of providing. In conjunction with the CCL we look forward to creating and
developing a new approach to youth soccer that will inevitably redefine the club marketplace,”
said Steven Noble, adidas America.
The CCL will be provided comprehensive Generation adidas benefits including national event
support for CCL and CCL II, Generation adidas Select, access to adidas assets world-wide,
Generation adidas International and Generation adidas University programming.
“adidas really listened to our needs as a league and welcomed our strategic vision with open
arms. We are ecstatic that we have a partner in adidas that will help us at all levels of our
programming. The future of the Club Champions League is exciting and we can’t wait to start
our new relationship with adidas,” said Steve Danbusky, CCL Vice-President and Beach FC
For more information about the Club Champions League, please visit
For more information about adidas, please visit www.adidas.com.